For the environmentally and fashion-conscious, Trove is a social commerce marketplace that offers users a fun, affordable and sustainable way to shop because only we understand your need to stay fresh.


To spark a new generation of sustainable shoppers throughout South Africa.

Why we exist 

To connect South Africans in fun, sustainable and affordable shopping experiences.

Our purpose

We are devoted to empowering the fashion-forward to embrace their love for fashion in a way that positively impacts the environment and society at large.

Where it all started 

Trove is the love child of eight UCT Postgraduate Entrepreneurship Students. As part of the Genesis Programme, we launched this business with the aim to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way.

South Africa, as a developing nation, is underdeveloped and faces many challenges but we see past the challenges. We see a nation full of untapped resources and individuals who just haven't realised their potential yet. We wish to empower South Africans to strive for more and enhance their livelihoods.

As a group of inspired individuals who realise the potential of the people, we are devoted to helping them realise it too.


Website Developer and HR Manager 

Sandy Poswa

Head of Logistics

Nicolas Coche

Head of Marketing and Public

Kayla Patel

Head of Sales

Jonty Jewels 

Head of Finances 

Scott Nijland

Head of Quality Control

Arsene Mwenze
Website design and hosting proudly sponsored by 1-Grid.